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NOW FRESH Senior Recipe for dogs Updated Ingredient Panel

De-boned turkey, peas, potatoes, potato flour, pea fiber, whole dried egg, natural flavour, apples, flaxseed, de-boned salmon, de-boned duck, calcium carbonate, canola oil (preserved with mixed tocopherols), tomato, alfalfa, coconut oil (preserved with mixed tocopherols), monocalcium phosphate, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, lentils, broccoli, sodium chloride, dried chicory root, choline chloride, vitamins (vitamin E supplement, L-ascorbyl-2-polyphosphate (a source of vitamin C), niacin, d-calcium pantothenate, vitamin A supplement, thiamine mononitrate, riboflavin, beta-carotene, vitamin B12 supplement, biotin, pyridoxine hydrochloride, vitamin D3 supplement, folic acid), minerals (ferrous sulphate, zinc proteinate, iron proteinate, selenium yeast, zinc oxide, copper sulphate, manganese proteinate, copper proteinate, manganous oxide, calcium iodate), taurine, DL-methionine, dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, Llysine, potassium chloride, glucosamine hydrochloride, New Zealand green mussels, yucca schidigera extract, chondroitin sulphate, L-carnitine, dried rosemary

Updated Guaranteed Analysis & Calorie Content

  • Crude Protein (min %) 24
  • Crude Fat (min %) 11
  • Crude Fiber (max %) 7
  • Moisture (max %) 10
  • Phosphorus (min %) 0.4
  • Glucosamine (min mg/kg) 400
  • *Chondroitin Sulfate (min mg/kg) 100
  • *L-Carnitine (min mg/kg)
  • *Taurine (min%)
  • *Omega 6 Fatty Acids (min%)
  • *Omega 3 Fatty Acids (min%) 100 

Calorie Content ME (calculated) = 3321 kcal/kg or 365 kcal/cup (250 ml)


  • The descriptor of “de-boned” was added to salmon to align with the other proteins in the recipe – the salmon has always been de-boned but previously the descriptor was left out 
  • Dicalcium phosphate was replaced with monocalcium phosphate – both are a source of calcium and phosphorus important for bone health
  • Calcium carbonate was removed to control calcium levels 
  • Choline chloride was added to ensure nutrient requirements of choline 
  • Taurine was added to the GA to highlight that we include taurine in all our kibble recipes
  • Crude fat and crude fibre were updated to reflect the most accurate nutrient values in this recipe
  • L-carnitine was added to the GA to draw attention to its inclusion in the recipe and its functional benefits of supporting heart health/ fat burning 
  • Omega 3 and 6 values were updated to reflect the most up to date nutrient values in this recipe