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NOW FRESH Senior Recipe for cats Updated Ingredient Panel

De-boned turkey, potatoes, peas, pea fiber, potato flour, whole dried egg, natural flavor, flaxseed, canola oil (preserved with mixed tocopherols), de-boned salmon, de-boned duck, alfalfa, coconut oil (preserved with mixed tocopherols), calcium carbonate, tomato, apples, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, DL-methionine, taurine, choline chloride, sodium chloride, dried chicory root, phosphoric acid, vitamins (vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), thiamine mononitrate, biotin, vitamin A supplement, d-calcium pantothenate, beta-carotene, riboflavin, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, manganous oxide, calcium iodate), dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, potassium chloride, yucca schidigera extract, L-carnitine, dried rosemary.

Updated Guaranteed Analysis & Calorie Content

  • Crude Protein (min %) 30
  • Crude Fat (min %) 14
  • Crude Fiber (max %) 5.5
  • Moisture (max %) 10
  • Ash (max %) 6.5
  • Phosphorus (min %) 0.5
  • Magnesium (min %) 0.09
  • *L-Carnitine (min mg/kg) 200
  • Taurine (min %) 0.28
  • *Omega 6 Fatty Acids (min %) 2.4
  • *Omega 3 Fatty Acids (min %) 0.9

Calorie Content ME (calculated) = 3528 kcal/kg or 388 kcal/cup


  • Alfalfa and alfalfa sprouts were combined and included on the new ingredient panel as alfalfa 
  • We have switched to a new fruit and vegetable blend to align with our GO! Solutions recipes (which results in the removal of pineapple, grapefruit and spinach, and the addition of pomegranate, sweet potato and squash)
  • Dicalcium phosphate was removed as adequate calcium and phosphorus are being supplied from additional ingredients
  • Lecithin was removed as it is not nutritionally essential 
  • Aspergillus oryzae, Aspergillus niger, yeast extract, and marigold were removed because they were not nutritionally essential and added unnecessary cost 
  • Choline chloride was added to ensure adequate levels of the essential nutrient choline 
  • L-carnitine was added to the GA to draw attention to its inclusion in the recipe and its functional benefits of supporting heart health/fat burning
  • Omega 3 and 6 values were updated to reflect the most up to date nutrient values in this recipe