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NOW FRESH Kitten Recipe for cats Updated Ingredient Panel

De-boned turkey, whole dried egg, peas, potatoes, potato flour, pea flour, natural flavor, canola oil (preserved with mixed tocopherols), flaxseed, coconut oil (preserved with mixed tocopherols), deboned salmon, de-boned duck, calcium carbonate, monocalcium phosphate, phosphoric acid, alfalfa, pea fiber, tomato, apples, carrots, pumpkin, sweet potatoes, squash, bananas, blueberries, cranberries, blackberries, pomegranate, papayas, lentils, broccoli, cottage cheese, sodium chloride, choline chloride, DL-methionine, taurine, dried chicory root, potassium chloride, vitamins (vitamin E supplement, niacin, L-ascorbyl-2-polyphosphate (a source of vitamin C), thiamine mononitrate, biotin, vitamin A supplement, d-calcium pantothenate, beta-carotene, riboflavin, pyridoxine hydrochloride, vitamin B12 supplement, vitamin D3 supplement, folic acid), minerals (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, sodium selenite, copper proteinate, manganese proteinate, manganous oxide, calcium iodate), dried Lactobacillus acidophilus fermentation product, dried Enterococcus faecium fermentation product, L-lysine, yucca schidigera extract, L-carnitine, dried rosemary.

Updated Guaranteed Analysis & Calorie Content

  • Crude Protein (min %) 33
  • Crude Fat (min %) 20
  • Crude Fiber (max %) 2.5
  • Moisture (max %) 10
  • Ash (max %) 7
  • EPA + DHA (min %) 0.05
  • Magnesium (min %) 0.09
  • *L-Carnitine (min mg/kg) 100
  • Taurine (min %) 0.25
  • *Omega 6 Fatty Acids (min %) 3.2
  • *Omega 3 Fatty Acids (min %) 1
  • Calorie Content ME (calculated) = 3972 kcal/kg or 437 kcal/cup


  • Pea flour was added as a source of complex carbohydrates, soluble and insoluble fibre 
  • Sundried alfalfa and alfalfa sprouts were combined and included on the new ingredient panel as alfalfa
  • Removal of pineapple, grapefruit and spinach, and addition of pomegranate, sweet potato and squash to align with our GO! SOLTUIONS recipes
  • Dried kelp and seaweed meal were removed as they are not nutritionally essential 
  • Dicalcium phosphate replaced monocalcium phosphate – both are a source of calcium and phosphorus important for bone health
  •  Aspergillus oryzae, Aspergillus niger, yeast extract,marigold and lecithin were removed because they were not nutritionally essential
  • Choline chloride was added to ensure adequate levels of the essential nutrient choline
  • Ash value, Omega 3 and 6 were updated to reflect the most accurate nutrient value in this recipe
  • The EPA+DHA values are reported as one value to be consistent with how these nutrients are reported in the AAFCO nutrient profiles. Values were updated to reflect the most accurate levels and remain sufficient to support the cognitive health of growing kittens 
  • L-carnitine was added to the GA to highlight its inclusion in the recipe, and support of heart health